Understand Your Opportunities in the Residential Market
MARKET OVERVIEW
US housing unit starts have been on a steady rise since 2011 and are expected to grow through 2025, however, unit starts are still short of pre-recession numbers. As the residential housing market continues to grow, the overall number of propane customers is likely to increase from now to 2025. However, long-term improvements in efficiency will offset customer growth and lead to a slow decline of total residential propane sales on a volume basis.One of the critical development opportunities in the residential sector continues to be the conversion of heating oil space heating customers in the Northeast. Tankless water heating is still a strong opportunity for propane to expand in the residential market.
Propane is well positioned to be part of the growth in ZNE. Part of measuring zero energy performance includes the “upstream” efficiencies and losses of various energy sources. That might include the energy needed to extract, process, and distribute fuels like propane and natural gas, or the energy associated with using those fuels for power generation.
Higher-end manufactured homes could be a source of residential sector propane demand growth. Manufactured homes are poised for growth, mainly as prices for site-built homes continue to rise, and there is a low stock of pre-owned residences available to buyers. Manufactured housing shipments have been on the rise, increasing 8% on average since 2014; however, it remains around 16% of current new housing sales. In 2022, close to 112,000 manufactured homes were shipped compared to less than 64,000 in 2014.
Take Action
Use these resources to grow your gallons in the residential market.
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KNOW THE FACTS
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High-efficiency propane-fueled furnace systems typically cost less to purchase and install than heating oil and ground-source heat pump furnace systems. (usable claim) Compare residential heating systems to see how propane stacks up against and can help the competition.
- Comparing Residential Heating Systems
- Heating Analysis by Region
- A Hybrid Heat Pump Solution, Powered by Propane
- Electric Cost Comparison Infographic
Learn why nearly 12 million U.S. households use propane for space heating, water heating, or cooking. From manufactured to zero-net-energy homes, propane is the clear choice.
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SHARE THE STORY
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Share with residential partners in your area:
- Realtor Outreach Bundle
- Build with Propane Guide Residential Edition Brochure
- Community Propane Systems Fact Sheet
Help your Builders earn incentives for installing propane appliances, share information about the:
Share with your customers:
- Residential Emissions Advantages One Sheet
- Water Heating Fact Sheet
- Propane in the Manufactured Housing Market Video
Infographics: Share these on your social channels. Click on each item to download.
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COMPLETE TRAINING
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Learn the Basics:
- The Many Uses of Propane- Residential- Construction Pros
- The Many Uses of Propane- Residential- Homeowners
Keep Learning More:
- A Comparative Analysis of Residential Heating Systems
- Analysis of Residential Energy Efficiency
- Designing and Building High Performance Homes with Propane
- Heating Oil Conversion: Exploring Propane as a Viable Alternative Energy Source
- Introduction to Zero Net Energy Homes and Opportunities to Leverage High Efficiency Propane Systems
- Leveraging High-Efficiency Propane Systems in Zero Net Energy (ZNE) Homes
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EXPLORE EQUIPMENT & PRODUCTS
Contact the Business Development Lead:
Market of the Month Library: Residential
Take some time to view our market videos and share the content and resources with your employees and potential customers. Together, we can expand the positive impact of propane on homeowners and businesses everywhere.