Designed specifically for propane marketers in a sales position in their company, the Propane Sales Forum will equip attendees with innovative strategies and actionable insights from industry leaders. Participants will leave with ready-to-use deliverables, including product catalogs, presentations for meetings with key decision-makers, and guides for placing propane products in their markets. REGISTER BELOW!

Explore what the Propane Sales Forum has to offer

Agriculture

Harvesting Growth: Guiding Farmers from Diesel to Propane

This session will equip attendees with the tools and information to have meaningful conversations with farmers still relying on diesel. They will learn how to position propane as a reliable, cost-effective solution while guiding customers toward available resources that make the transition easier. Attendees will walk away with information on the Propane Farm Research Program to support their efforts.

Cutting Emissions and Grass: Marketing Propane Off-Road Mowers

Commercial landscaping companies have their own set of pressures when it comes to pricing, timing, and environmental factors. Attendees will learn how propane can be a solution to their challenges, how to market at the dealer level, and how to confidently speak about the benefits of propane with customers to increase their year-round gallons.

Autogas

Autogas Advantage: Drive Your Message Home with Fleet Managers

Reaching fleet managers requires the right message and approach. This session will focus on how propane marketers can effectively communicate with decision-makers in the bus, paratransit, and smaller fleet sectors. Attendees will learn how to work with local Clean Cities Coalitions, host ride and drive events, and use Lunch and Learns to highlight propane’s benefits.

Funding Propane Innovations: Grant Writing for Propane Equipment Success

This session will provide an overview of how grants work, equipping sales professionals with the knowledge to confidently discuss funding opportunities with customers. Attendees will learn about the key steps in the grant process, who to connect with, and how to position propane projects for success. A grant writer will also be available for guidance, offering practical insights into crafting strong grant applications.

Charging Ahead with Propane: Autogas and EV Charging Solutions

As fleets continue to transition to electric vehicles, the demand for reliable, cost-effective charging solutions continues to grow. This session explores how propane-powered EV charging can provide a resilient and scalable solution for fleet operators. Attendees will learn how to identify fleet customers in their area that have recently adopted EVs and how to position propane-powered charging as a strategic addition. The session will provide an outline of the technology, business opportunities, and key benefits to help drive informed conversations.

Driving Profits: Propane Solutions for Corporate Fleets

Companies continue to focus on reliability, sustainability, and their bottom line. With these goals in mind, more fleets are turning to propane autogas to meet their needs. This session will cover the key benefits of propane-powered vehicles, including operating costs, reduced emissions, and reliable performance. Attendees will also get an overview of the available engine options for corporate fleets.

Commercial

Propane Pathways to Growth: Maximizing Sales in Commercial Facilities

Commercial buildings such as multifamily housing, assisted living facilities, dorms, restaurants, and other hospitality venues need reliable energy for their operations. They are great candidates for propane water heaters, boilers, space heaters, and generators. Because there are so many factors that go into energy decisions with these commercial spaces, building relationships with OEMs is key to growth in this space. Attendees will learn how to engage with OEMs to get into their product category, build partnerships, and bring them to the table with customers.

Optimizing Commercial Spaces: CHPs & Propane Cooling

Emerging technologies like CHP and propane cooling offer a great opportunity to increase gallons with new and existing commercial customers. This panel discussion will leave attendees understanding how to segment their customer list by demand so they can present the opportunity for propane with facilities in their area.

Working with ESCOs: A Roadmap for Propane Market Expansion

ESCO (Energy Service Companies) is a federal accreditation title that pertains to specifiers, architects, engineers, mechanical contractors, and building and facility managers. During this session, attendees will learn how to approach the ESCO audience and talk about propane as a first-choice energy in an upstream conversation. They will walk away from the session with a customizable Propane 101 presentation they can take to meetings with ESCOs.

Rent, Return, Repeat: Driving Demand for Propane-Powered Rental Equipment

Rental facilities offer a key area for growth for marketers across the country. From towable generators to forklifts and space heaters, marketers can connect with local rental companies to showcase the breadth of available propane equipment and the business potential of becoming a refueling and cylinder sales site. Attendees will walk away from this session with the information and resources to approach rental facilities.

Material Handling

Cargo Conversations: Winning Strategies for Influencing Port Decision Makers

In this session attendees will discover how to engage port decision makers and expand propane use in port operations. They will learn how to build relationships with the right decision makers at ports and understand key messaging to help position propane as a solution for more than just forklifts. Attendees will leave with practical tools to reach out to those decision makers and effectively communicate propane’s benefits.

The Next Level Lift: Propane Forklifts for Today and Tomorrow

This session will focus on growing propane forklift customer base and positioning propane as the top choice. Sales professionals will learn how to engage with customers, educate them on the benefits of propane and highlight the latest available equipment to meet their needs.

Residential

Fueling Success Together: Building Strong Propane Partnerships with Trade Allies

Working with allied partners provides an opportunity to generate more customer leads and retain more current customers. Attendees will hear from two experts about how to work with their local Home Builders Association, plumbers, HVAC professionals, and other allied partners in the residential market.

Propane in Every Home: Tapping into the Manufactured & Modular Housing Market

Attendees will hear from experts on propane’s place in the manufactured and modular housing market segment. They will learn how to build relationships with the factories who produce these homes, work with the retailers selling the homes, and create an appliance package that powers the basics, with the possibilities of adding on fireplaces, outdoor kitchens, and other outdoor living uses.

From Sizing to Selling: Generator Sizing & the Heat Pump Solutions for Homes

With power outages becoming more common and electricity costs rising, homeowners need reliable power solutions. Propane-powered generators and heat pump solutions offer a practical way to reduce electric load, ensure energy security, and build long-term customer relationships. This session will show attendees how to work with builders and plumbers to integrate these solutions into home designs, properly size generators, and add value for homeowners. They will also learn how Canter Power partners with propane companies to streamline installations and service contracts.

Attendees will be able to customize their Sales Forum agenda by selecting from a variety of sessions on the markets above.

The registration fee is $99.

Click here to view the agenda.

Hotel Information

  • PERC has secured a room block for attendees at a rate of $299/night. The room block will close on April 20th. Use this link to book your rooms!
  • The Swissotel Chicago is located approximately 40 minutes from Chicago Midway International Airport (MDW) and 60 minutes from Chicago O’Hare International Airport (ORD).
  • Hotel Location:
    323 East Upper Wacker Dr., Chicago, IL 60601
    Phone: 312-565-0565
  • No transportation provided.

Frequently Asked Questions

Am I qualified to attend?

This event is exclusively for sales professionals at propane retail companies.

What time does the event start and end?

May 20-21. The agenda with dates and time details can be found here.

Is there a dress code?

Yes, business casual.

Will meals or refreshments be provided?

Yes, there will be a provided breakfast, lunch, and a reception on Tuesday. Breakfast will also be provided on Wednesday morning.

Do I have to pick the same market-specific sessions during the forum?

No, you can pick whichever sessions you would like to attend.

Will there be materials available for the sessions?

Yes, there will be takeaways with information available for every session that will be provided.

What is the keynote speaker going to be talking about?

Our keynote speaker, Sam Richter, will kick off the Sales Forum with Intel Secrets to Create Sales Authenticity in an Inauthentic World. He will continue this program later in the conference and introduce an invaluable, powerful AI-driven business and sales search engine, designed specifically for propane sales professionals. Richter will help you discover how to actually use these powerful technologies and unlock the opportunities that will redefine how you live, work, and connect.


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2025 Propane Sales Forum: Learning and Action for Business Growth
Swissotel, Chicago
May 20-21st, 2025

Please complete the information below to register.

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Sessions:

Please choose a session per each time slot. Please see agenda for more information.

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Please continue to payment to complete your registration.