They may be just starting out or starting over, but this audience typically has a solid income and a high propensity for home improvement projects.
Consumer Safety Module – Spring/Summer Weather Safety
These consumers are traditional middle- to upper-class families who tend to live in areas with access to natural gas, so they prefer gas performance over other fuel sources.
Gas Check Inspection Handbook
This diverse audience isn't the highest in income, but they rank highly in their desire to add propane performance to their homes.