Propane Customers’ Buying Styles Propane Customers’ Buying Styles
In recent months, we’ve shown you the importance of having a growth mindset, how to be a more active listener during calls from customers, and how to keep calm during difficult conversations. The last webinar in this sales series for propane marketers will give you a better understanding on how people think and act when going through the sales process.
Research shows that three-quarters of your customers have a different buying style than you do. Their pacing is different, what motivates them is different, and how they react under pressure is different.
As most organizations have discovered, these differences can complement each other or create tension that blocks performance. Differences in style affect how people make decisions, run meetings, and resolve problems. When style differences create tension, sales and customer service take more time and energy.
Learning about your customers’ buying styles will help you increase:
- Your ability to observe and read other people’s behavior.
- Your awareness of your own style and what you do to heighten or reduce interpersonal stress in others.
- Your ability to adjust your behavior to be more effective in difficult interactions without sacrificing your integrity.
- Your appreciation of styles different from your own.
Use the form below to register for one or both of these upcoming webinars.