Below is a list of webinars that will help you and your team to promote the new propane brand and associated messaging.

Understanding the Opportunity and Need to Rebrand, Part 1 [July 7, 2021 - 11am to 12pm ET]
The environmental landscape and national energy conversation have changed dramatically in the 7 years since we developed the “Clean American Energy” tagline and eagle logo. And today our industry is facing an existential threat by the movement to electrify everything. Join this webinar to better understand how adopting a new brand and focusing on two key messages will allow the propane industry to speak in a unified voice. Erin Hatcher, from PERC, will explain the opportunity this new brand and messaging effort can have to secure market share with current and prospective customers and other consumer audiences. Sarah McLallen, from NPGA, will focus on the way the new brand and messages will assist in educating influencers from your local community, state houses across the country, and at the federal level. VIEW THE RECORDED WEBINAR in the Learning Center. After logging in, click on "Resources" then on "PERC Webinars" to view all recorded Energy for Everyone Propane Brand webinars.
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Understanding the Opportunity and Need to Rebrand, Part 2 [July 14, 2021 - 11am to 12pm ET]
The environmental landscape and national energy conversation have changed dramatically in the 7 years since we developed the “Clean American Energy” tagline and eagle logo. And today our industry is facing an existential threat by the movement to electrify everything. Join this webinar to better understand how adopting a new brand and focusing on two key messages will allow the propane industry to speak in a unified voice. Erin Hatcher, from PERC, will explain the opportunity this new brand and messaging effort can have to secure market share with current and prospective customers and other consumer audiences. Sarah McLallen, from NPGA, will focus on the way the new brand and messages will assist in educating influencers from your local community, state houses across the country, and at the federal level.
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Understanding the Resources Available to Incorporate the New Brand With 5 Easy Steps [August 2, 2021 - 3pm to 4pm ET]
Speaking in a unified voice will require all propane marketers to use the tools available to understand the messages and incorporate the available resources into your own outreach efforts. Join this webinar to walk through the available resources, how to find them, and what’s available to help your company.
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Understanding How to Use Digital Platforms to Leverage the New Brand, Part 1 [September 1, 2021 - 11am to 12pm ET]
Social media platforms continue to be an inexpensive platform to reach consumers and influencers in your local community and across the country. These platforms are also an opportunity to speak with one voice and amplify the two key messages: i. Access to clean, affordable, and renewable energy like propane ensures equity on the path to zero emissions. ii. Clean and renewable energy like propane accelerates decarbonization today. Join us for this two-part series. In part 1, we will focus on the role of social media as a tactic, the purpose of the various platforms, audience demographics and size, reach of organic vs. paid, best practices about sharing and measuring content. We will also share the available resources to incorporate into your outreach.
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Understanding How to Use Digital Platforms to Leverage the New Brand, Part 2 [September 15, 2021 - 11am to 12pm ET]
The opportunities for digital communications and marketing can be daunting. PERC has developed content and templated resources for you to use in your outreach efforts and we are available to assist in navigating these efforts. Join us for this conversation to discuss how the pandemic has changed media consumption patterns and give updates on how the media landscape continues to change. We’ll cover the basics of purchasing and measuring digital advertising and deploying your own website content to support the new brand and messaging efforts.
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