Speaker Bios

Every webinar and every live event in the Can-Do Marketing Training Series is a like a master's course in marketing, taught by some of the best minds in the field.

Brian Basilico

President, B2B Interactive Marketing, Inc.

Brian is the internationally recognized author of the acclaimed book, It’s Not About You, It’s About Bacon: Relationship Marketing in a Social Media World. He is a speaker, trainer, adjunct professor, and online marketing strategist with more than 40 years of marketing experience at his company, B2b Interactive Marketing, Inc. Brian is also a syndicated blogger, podcaster, and sought-after guest expert featured in Entrepreneur and Inc., as well as other magazines, articles, and radio shows. His show, “The Bacon Podcast” on iTunes was voted one of Inc. Magazine’s top 35 business podcasts.


Mike Blumenthal

Web Design Specialist

Prior to specializing in web design and search consulting in 2001, Mike was a principal in a family-owned retail business for more than 30 years. Like all small business owners marketing to a fragmented clientele, he was continually frustrated by the barriers and costs imposed by available advertising options. After the release of Google Maps, he threw away the Yellow Pages and focused on Local Search. Mike helped co-fund LocalU in 2009 and co-founded GetFiveStars.com. He writes at his blogs, Understanding Google Maps and Local Search, and at GetFiveStars.com.


Joy Hawkins

Owner, Sterling Sky

Joy Hawkins is a Local SEO expert who is also Google My Business Top Contributor. She has a monthly column on Search Engine Land and is a contributor to the Moz Local Search Ranking Factors survey. Joy is the owner of Sterling Sky in Canada and is the author of The Expert’s Guide to Local SEO, which is an advanced training manual for people wanting a detailed look at what it takes to succeed in the Local SEO space.


Simon Hyoun

Executive Director, Client Services, Hanley Wood

Simon has more than 20 years of experience developing data-driven marketing solutions for clients in the residential and commercial construction industry on behalf of Metrostudy and its parent company, Hanley Wood. During that time, Simon has worked with numerous manufacturing businesses and associations such as Rinnai, Generac, Kohler Power, Moen, the NAHB, and the American Gas Association. He has worked as an agency partner with the Propane Education & Research Council since 2009.


Marissa Nordahl

Community & Social Media Manager

Marissa is the community and social media manager for Google My Business. She educates users through the Google My Business community and resolves support questions through the Google My Business social channels (Twitter and Facebook). Marissa has worked on the Google My Business product since 2013, when it was called Google Places.


Aaron Weiche

CEO, GetFiveStars.com

Aaron is the CEO for GetFiveStars.com, a customer feedback and online review platform. He’s a digital marketing veteran of over 18 years, growing agencies small and large in executive and partner roles. Aaron has built and optimized hundreds of websites for companies and organizations of all sizes. He helped found the MnSearch Association, is a faculty partner at Local University, Google Analytics Certified, and speaks nationally on search marketing, social media, reviews, web design, and mobile. Aaron also blogs on local digital marketing at AaronWeiche.com.


Local University

Local University Marketing Experts

LocalU, the host for each of our live Can-Do Marketing Conferences, brings together some of the top minds in local search, to host an informative four-hour crash course in the basics of internet marketing — especially Local Search. Each LocalU event is intended specifically for business owners and is aimed at helping them to thrive online.