The Business Development team works with industry members to research, develop and commercialize new technologies with manufacturers and partners to grow new uses and users of propane. This team of market-centric leaders supports the strategic direction for research and market growth by providing market analysis, technical subject matter expertise, product development, commercialization, and training to position propane as a sustainable energy solution.
The Communications and Marketing team is responsible for brand strategy and development, marketing programs for all business sectors, public relations, environmental thought leadership, dev/ops, and corporate communications. The team uses a combination of paid media (advertising), earned media (public relations), and owned media (propane.com, social media platforms, podcasts, blogs, and newsletters) to achieve the optimal reach and frequency of our messages to our target audiences.
Agriculture, Material Handling, and Off-Road Marketing Programs
Finance, Data, Technology
The Finance, Data, Technology team is responsible for the accounting operations, data acquisition and analysis, and information technology. The team prepares the annual budget, financial reporting, and analysis, manages all external reporting and audits, as well as data analytics across all markets. In addition, they provide helpdesk support for industry users of PERC applications and websites, including the state websites and the Resource Catalog. The group also oversees the contracting and legal affairs of the Council assessing legal conformity and risks of the Council’s activities.
The Industry Relations team brings the work of PERC to the members of our industry and our industry partners. From training materials to marketing programs, the industry relations team strives to facilitate the integration of PERC’s commercialization, market development, market and safety training, and other programs into retailers’ businesses. The industry relations team also manages our volunteer groups, industry events, and grant management programs.
Strategies for Utilizing PERC’s Programs and Resources
Presentations and Opportunities to Educate Industry Members
General Feedback on Programs
Sharing Your Marketer Success Story
Safety, Education, and Compliance
The Safety, Education, and Compliance team works with industry members to create innovative safety and compliance programs, as well as the development of workforce safety training materials to meet the evolving trends and demands of the propane industry. This team is also responsible for the Learning Center, which makes educational and compliance programs and training records available to users on-line, anytime, and anywhere.
Senior Vice President, Safety, Education, and Compliance