Why Lennar chose propane for luxury Maryland community
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With a continuing lot shortage across much of the country, the nation’s top homebuilders have found ways to continue to provide desirable homes in competitive real estate markets. For Lennar, the No. 2 builder in the Builder 100, with 51,000 closings in 2019, that sometimes means pursuing opportunites for land even when it lacks access to natural gas. That was the case for The Highlands at Perry Hall, a new Baltimore-area community of 54 luxury single-family homes. With no natural gas available, the builder turned to propane to provide the premium, high-efficiency gas amenities customers demand.
“Propane gives us the ability to offer the features that homeowners want,” says Joanie McCann, director of sales at Lennar. “In some cases, not being able to offer those can be a deal breaker.”
Homes at The Highlands at Perry Hall are equipped with a propane range, propane tankless water heater, and high-efficiency propane furnace. By incorporating high-efficiency propane appliances into its dwellings, Lennar is able to market itself and its projects better, set itself apart from the competition, and increase profit margins.
Download our case study to learn more about the project.