For outdoor power equipment dealers, standing out from the crowd can be a tough task. Fortunately, selling propane-powered commercial mowers can help you differentiate their business from local competition. Propane mowers can offer contractors a solution to high gasoline costs, increasingly prevalent and damaging ethanol blends, and growing demand for sustainable services.
But it’s one thing to just offer equipment on a sales floor. If you want to position your business as the go-to dealership for propane mowers, these three steps can help ensure your dealership is primed to meet all of a contractor’s needs.
1. Get connected with a local propane supplier.
The first step in giving contractors a great experience with propane mowers is to set them up with a local propane supplier. Often, this can help eliminate some of the questions that contractors new to the alternative fuel may have. Additionally, propane has flexible refueling options that can be tailored to meet a contractor’s refueling needs, and a propane supplier can help contractors determine which option is best for their fleet.
The good news is that propane is one of the most widely-used fuels in the United States. Finding a local propane supplier is just a click away with the Find a Propane Supplier tool.
2. Become propane mower experts.
Many dealers already having success selling propane equipment have discovered that becoming well-versed in the engine systems and operations can help seal the deal for many contractors. A good place to start is by checking if the OEMs you already sell also offer propane equipment. There are 12 leading mower brands offering propane models, in addition to three certified conversion kit partners. An OEM may be able to work with you to train sales employees and maintenance technicians on safely refueling equipment, maintaining and repairing propane engine systems, and even converting gasoline equipment to propane.
You may also be able to set up a demo program through an OEM. In addition to being able to show how propane equipment operates to customers on site, you can loan a demo machine out to landscape contractors while their gas- or diesel-fueled mowers are in the shop.
A propane supplier can also be a great resource for training employees, or in setting up contractors with training.
3. Call out local and national incentive programs for propane equipment.
For many contractors, knowledge that there are dollars available to support a new purchase can be a strong motivator in making a switch between models, brands, and even fuels. Case in point, a recent survey conducted by the Propane Education & Research Council, showed that of 374 contractors surveyed, knowledge of the Propane Mower Incentive Program increased the likelihood of purchasing propane mowers for 57 percent. The program offers contractors up to $1,000 for each new, dedicated propane mower purchase or $500 for each new qualified propane conversion kit. This amounts to about the price difference between a propane mower and a comparable gasoline unit.
Local Clean Cities organizations or state environmental agencies may have grants or incentives available for fleets purchasing equipment with reduced emissions, as well. Propane mowers reduce greenhouse gas emissions by 17 percent, nitrous oxide (NOx) emissions by 19 percent, and sulfur oxide (SOx) by 16 percent compared to gasoline mowers, and meet or exceed all current emissions requirements established by the Environmental Protection Agency and the California Air Resources Board.
For more information on propane mowers and how to add them to a sales floor, visit Propane.com/For-Equipment-Dealers.