I’ve noticed something over the last year, in the trade shows I attended, in the industry magazines I read, even driving around my neighborhood. What I noticed really showed me that there’s a huge opportunity in the market for landscape contractors and equipment dealers to differentiate their business with propane.
Because let’s be clear: everyone is selling a mower now. Brands small and large are offering all varieties from walk-behind consumer models to high-volume tractor implements. But they’re missing the mark on propane, even as more than a third of contractors are considering adding propane mowers to their fleet within three years.
By adding propane mowers, landscape contractors get a single solution to issues from fuel pilferage, to wasted dollars spent filling jerrycans at gas stations, to downtime caused by accidentally filling a tank with an ethanol blend, and days wasted when air quality action programs limit use of gasoline or diesel. There are also reduced costs on refueling and maintenance, on top of PERC’s Propane Mower Incentive Program, through which you can apply to get $1,000 back on the purchase of a new propane-dedicated mower, or $500 back on a certified conversion kit. For those interested in learning more about propane mowers, a free webinar hosted by Lawn & Landscape Magazine on March 30 will give more detail on how propane can benefit business and the tools available on propane.com/commercial-landscape.
Over the past year, we’ve celebrated two companies that have had considerable success with propane mowers: Halloran Power Equipment/MowerWorks and Sebert Landscaping. The companies received the 2016 Propane Leadership Award and let us in on their experiences since incorporating propane equipment.
For Halloran, selling propane mowers allowed the dealership to reach a niche market of contractors who were looking for ways to reduce emissions and costs. Owner Mike Halloran Sr. first introduces his customers to propane, then leads them into demos if they’re receptive. Sales and outreach have become self-perpetuating through mostly word-of-mouth, and the company does 40-50 propane mower demos each year with a high success rate for making sales.
Sebert Landscaping operates 60 percent of its entire fleet on propane. The company first added propane machines in 2011 as a way to reduce emissions and create a cleaner landscape for customers. With the savings on propane fuel and mower maintenance, Sebert has added solar panels to trailers to help recharge battery-operated equipment on the go. Visit propane.com to see what Sebert and other contractors have to say about their experiences with commercial propane mowers.
Propane mowers will continue to grow in popularity among landscape contractors as more see the business benefits that the fuel offers, and more OEMs add their mowers to the list of over 150 propane models available on the market. For more information about propane mowers, as well the other uses for propane that can benefit contractors, visit propane.com.
For more information:
Propane Education & Research Council
Deputy Director, Business Development